Asia Pacific Breweries: A big gulp for Heineken?

• المؤلفون الرئيسيون: WYATT, Stephen, MATHUR, Sarita
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2014
• الموضوعات: Mergers & Acquisitions; Globalisation; Corporate Cultures; Corporate Ideology; Global Branding; Multi-domestic Growth Strategy; Beer; Brewery; Beverage; Asia-Pacific; Business Administration, Management, and Operations; Organizational Behavior and Theory; Strategic Management Policy
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/78; https://cmp.smu.edu.sg/case/1781
• المؤسسة: Singapore Management University

This case is set in December 2012, shortly after the acquisition of Asia Pacific Breweries Limited (APB) by Heineken N.V.. APB is one of the largest brewers in Asia Pacific with a market footprint in 14 countries. This made it an attractive acquisition target for suitors such as Heineken, a global b...