DHL envirosolutions Australia: End-of-life management services for e-waste

Nichole Green, the Account Manager for Product Stewardship services at DHL Australia is reviewing regulatory changes that came into effect a month ago, in July 2013. These changes could potentially affect DHL Supply Chain’s Envirosolutions future business, particularly, its product stewardship servi...

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Main Authors: DEMEESTER, Lieven, DULA, Christopher
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2014
Subjects:
EPR
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/103
https://cmp.smu.edu.sg/case/2111
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Institution: Singapore Management University
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spelling sg-smu-ink.cases_coll_all-11092018-07-13T09:44:55Z DHL envirosolutions Australia: End-of-life management services for e-waste DEMEESTER, Lieven DULA, Christopher Nichole Green, the Account Manager for Product Stewardship services at DHL Australia is reviewing regulatory changes that came into effect a month ago, in July 2013. These changes could potentially affect DHL Supply Chain’s Envirosolutions future business, particularly, its product stewardship services component. This was cause for concern as this service had been successful. Product stewardship services relied on an Australian Government regulatory framework built on the concept of Extended Producer Responsibility (EPR) – a policy that required producers to manage their product’s end-of-life segment by recycling a certain tonnage of electronic waste relative to their product tonnage imported into Australia. Envirosolutions was one of the approved providers of business-to-business logistics services for collecting and recycling waste on behalf of producers. In response to requests by ANZRP, a competing provider, the Australian regulator decided not to separate the categories of Computers and Televisions and to set combined recycling tonnage requirements. As the in-house expert on regulation, Green decides to bring this matter up with the Senior Director of Envirosolutions, Peter Bruce and the Operations and Compliance Manager, Mark Philips. Given the regulatory changes and the entry of a new provider, they need to analyse the regulatory and competitive environment to fine-tune their future strategy. With the initial success in Australia, DHL is also evaluating the feasibility of their success in product stewardship services in other Asian markets. This case can be discussed in classes on extended producer responsibility and reverse logistics. It is suitable for a course on sustainable operations or supply chain management. The case also lends itself to a discussion of the competitive strategy of a B2B service provider and can be used in a course on strategic management or competitive strategy. The case has been used successfully in junior and senior undergraduate classes as well as in post-graduate settings. 2014-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/cases_coll_all/103 https://cmp.smu.edu.sg/case/2111 Case Collection eng Institutional Knowledge at Singapore Management University Extended producer responsibility EPR logistics reverse logistics operations supply chain management supply chain strategic management competitive strategy sustainability sustainable operationa e-waste take-back regulation audit trails recycling end-of-life product management product stewardship regulatory change International Business Operations and Supply Chain Management Strategic Management Policy
institution Singapore Management University
building SMU Libraries
continent Asia
country Singapore
Singapore
content_provider SMU Libraries
collection InK@SMU
language English
topic Extended producer responsibility
EPR
logistics
reverse logistics
operations
supply chain management
supply chain
strategic management
competitive strategy
sustainability
sustainable operationa
e-waste
take-back regulation
audit trails
recycling
end-of-life product management
product stewardship
regulatory change
International Business
Operations and Supply Chain Management
Strategic Management Policy
spellingShingle Extended producer responsibility
EPR
logistics
reverse logistics
operations
supply chain management
supply chain
strategic management
competitive strategy
sustainability
sustainable operationa
e-waste
take-back regulation
audit trails
recycling
end-of-life product management
product stewardship
regulatory change
International Business
Operations and Supply Chain Management
Strategic Management Policy
DEMEESTER, Lieven
DULA, Christopher
DHL envirosolutions Australia: End-of-life management services for e-waste
description Nichole Green, the Account Manager for Product Stewardship services at DHL Australia is reviewing regulatory changes that came into effect a month ago, in July 2013. These changes could potentially affect DHL Supply Chain’s Envirosolutions future business, particularly, its product stewardship services component. This was cause for concern as this service had been successful. Product stewardship services relied on an Australian Government regulatory framework built on the concept of Extended Producer Responsibility (EPR) – a policy that required producers to manage their product’s end-of-life segment by recycling a certain tonnage of electronic waste relative to their product tonnage imported into Australia. Envirosolutions was one of the approved providers of business-to-business logistics services for collecting and recycling waste on behalf of producers. In response to requests by ANZRP, a competing provider, the Australian regulator decided not to separate the categories of Computers and Televisions and to set combined recycling tonnage requirements. As the in-house expert on regulation, Green decides to bring this matter up with the Senior Director of Envirosolutions, Peter Bruce and the Operations and Compliance Manager, Mark Philips. Given the regulatory changes and the entry of a new provider, they need to analyse the regulatory and competitive environment to fine-tune their future strategy. With the initial success in Australia, DHL is also evaluating the feasibility of their success in product stewardship services in other Asian markets. This case can be discussed in classes on extended producer responsibility and reverse logistics. It is suitable for a course on sustainable operations or supply chain management. The case also lends itself to a discussion of the competitive strategy of a B2B service provider and can be used in a course on strategic management or competitive strategy. The case has been used successfully in junior and senior undergraduate classes as well as in post-graduate settings.
format text
author DEMEESTER, Lieven
DULA, Christopher
author_facet DEMEESTER, Lieven
DULA, Christopher
author_sort DEMEESTER, Lieven
title DHL envirosolutions Australia: End-of-life management services for e-waste
title_short DHL envirosolutions Australia: End-of-life management services for e-waste
title_full DHL envirosolutions Australia: End-of-life management services for e-waste
title_fullStr DHL envirosolutions Australia: End-of-life management services for e-waste
title_full_unstemmed DHL envirosolutions Australia: End-of-life management services for e-waste
title_sort dhl envirosolutions australia: end-of-life management services for e-waste
publisher Institutional Knowledge at Singapore Management University
publishDate 2014
url https://ink.library.smu.edu.sg/cases_coll_all/103
https://cmp.smu.edu.sg/case/2111
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