Siam Park City: Can affordable pricing be profitable?

Siam Park City: Can affordable pricing be profitable?

The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park f...

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Main Authors: ZERRILLO, Philip C., MATHUR, Sarita, ITTHIOPASSAGUL, Pannapachr
格式: text
語言:English
出版: Institutional Knowledge at Singapore Management University 2015
主題:
Siam Park
Theme park
Entertainment
Family Business
Pricing
Customer egmentation
Affordability
Inclusivity
Thailand
CVP
Cost-Volume-Profit Analysis
4P Analysis
Marketing
Recreation Business
Strategic Management Policy
在線閱讀:https://ink.library.smu.edu.sg/cases_coll_all/139
https://cmp.smu.edu.sg/case/2821
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機構: Singapore Management University
語言: English

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https://ink.library.smu.edu.sg/cases_coll_all/139
https://cmp.smu.edu.sg/case/2821

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