Siam Park City: Can affordable pricing be profitable?
The case is set in November 2013, when Siam Park City – one of Thailand’s biggest Amusement Park and Water Park – was celebrating its 33rd anniversary. Siam Park City was born out of the vision of Chaiwat Luangamornlert, a successful businessman who wanted to build an amusement park and water park f...
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Main Authors: | ZERRILLO, Philip C., MATHUR, Sarita, ITTHIOPASSAGUL, Pannapachr |
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Format: | text |
Language: | English |
Published: |
Institutional Knowledge at Singapore Management University
2015
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Subjects: | |
Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/139 https://cmp.smu.edu.sg/case/2821 |
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Institution: | Singapore Management University |
Language: | English |
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