Taxi wars: Uber in China

• Main Authors: REDDY, Srinivas K., WANG, Zheng
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2017
• 主題: Uber; Didi; Kuaidi; China; Asia; Ride-sharing; Mobile ride hailing; Market entry; Globalisation; Price wars; Pricing strategy; Communication Technology and New Media; Marketing; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/188; https://ink.library.smu.edu.sg/cases_coll_all/188/
• 機構: Singapore Management University

The case describes how Uber, the mobile ride hailing service provider, made an entry into China in July 2014 and, after facing stiff competition from local players, was forced to sell its stake and exit the country two years later. Prior to Uber’s entry, China’s major players, Didi and Kuaidi, had b...