Suntec Singapore: Introducing innovations in the MICE industry

Suntec Singapore: Introducing innovations in the MICE industry

In November 2016, Arun Madhok, CEO of Suntec Singapore (Suntec), a premier convention and exhibition centre in Singapore, was looking at processes in which productivity could be improved. The global MICE industry was becoming increasingly competitive. Suntec’s strategy was to capitalise on its good...

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Bibliographic Details
Main Authors: LIM, Yun Fong, CHAN, Chi Wei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2018
Subjects:
Innovation
Process Improvement
Leadership
Employee Development
Partnerships
Asian Studies
Business Administration, Management, and Operations
Operations and Supply Chain Management
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/209
https://cmp.smu.edu.sg/case/3451
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/209
https://cmp.smu.edu.sg/case/3451

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