Amazon and Walmart on collision course

• Main Authors: KUMAR, Nirmalya, BHARDWAJ, Sheetal
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Distribution channels; Hybrid channels; Retail; Value chains; Value proposition; Business models; International Business; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/226; https://cmp.smu.edu.sg/case/3716
• Institution: Singapore Management University

The case describes how Amazon and Walmart have been two of the most successful retailers in history and responsible for changing the rules of the game in the retail industry. In their wake, they have driven many retailers out of business while transforming how suppliers manage their relationship wit...