Great Women: Integrating micro-entrepreneurs into the regional value chain

• Main Authors: THOMAS, Howard, APPASAMY, Lakshmi
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2018
• Subjects: Commercialization; Social entrepreneurship; Social enterprise; Fund raising; Women in business; Franchising; Entrepreneurial and Small Business Operations; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/229; https://cmp.smu.edu.sg/case/3756
• Institution: Singapore Management University

The case, set in mid-2017, traces the evolution of a gender-responsive regional level multi-stakeholder platform called GREAT Women ASEAN, dedicated to the economic empowerment of women micro-producers. In 2008, Jeannie Javelosa (Jeannie) and her friends Regina Francisco and Pacita Juan, had set up...