Seng Hua Hng foodstuffs: Cracking the camel nut for growth, using data analytics

Seng Hua Hng foodstuffs: Cracking the camel nut for growth, using data analytics

Seng Hua Hng (SHH) Foodstuffs Pte Ltd, the largest nuts manufacturer in Singapore, was the company behind Camel Nuts, a trusted household brand name in nut snacks in the country. Camel had a prominent brand presence both domestically and internationally in 29 countries. Aspiring to continued growth,...

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Bibliographic Details
Main Authors: PAN, Gary, CHEAH, Sin Mei, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Data Analytics
Finance
Forecasting
Strategy
Food Manufacturing
Small & Medium Enterprise
Asian Studies
Management Sciences and Quantitative Methods
Sales and Merchandising
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/245
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0040 [SHH]/SMU-18-0040 [SHH].pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/245
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-18-Batch [PDF-Pic]/SMU-18-0040 [SHH]/SMU-18-0040 [SHH].pdf

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