Bellamy’s turnaround in China

Set in December 2017, the case discusses Bellamy’s Australia Limited (BAL)’s debacle in China, and its subsequent turnaround. BAL was the leading supplier of infant milk formula and baby food products in China, its largest export market. In mid-2016, the Chinese government, in a bid to control the g...

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Bibliographic Details
Main Authors: HUANG, Sterling, ZHOU, YouTing
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2019
Subjects:
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/260
https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0020 [Bellamy's]/SMU-19-0020 [Bellamy's].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0020 [Bellamy's]
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Institution: Singapore Management University
Language: English
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