Singapore’s ‘Crazy Rich Asians’ experience of city branding
Tourism has been an important economic pillar for Singapore for decades, contributing 4% to Singapore’s Gross Domestic Product (GDP). While Singapore is a well-known destination with Asians and Europeans, the country has yet to become a popular choice for US travellers who lived outside the gateway...
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| Main Authors: | , , , |
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| 格式: | text |
| 語言: | English |
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Institutional Knowledge at Singapore Management University
2019
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| 在線閱讀: | https://ink.library.smu.edu.sg/cases_coll_all/264 https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0010 [STB]/SMU-19-0010 [STB].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0010 [STB] |
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