Prudential Singapore: Subsidiary CEO succession – Trick or treat

• Main Authors: PERCHTHOLD, Gordon, BHATTACHARYA, Lipika
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Change Management Strategy; Competing Values; Kotter’s eight step model for Change; Change Agent; Trade-offs for multinationals when implementing Change; Organisational Change; Portfolio and Security Analysis; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/268; https://smu-my.sharepoint.com/personal/chiweichan_smu_edu_sg/_layouts/15/onedrive.aspx?listurl=https://smu.sharepoint.com/sites/admin/CMP&id=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0009 [Prudential]/SMU-19-0009TN [Prudential].pdf&parent=/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0009 [Prudential]
• Institution: Singapore Management University

In October 2016, Wilf Blackburn, the CEO of Prudential Assurance Company Singapore (PACS) started an organisational transformation journey to reposition PACS as the number one insurance company in Singapore. Earlier that year, PACS’ market share had fallen from 22 per cent in the previous year to 17...