Globe Telecom: Redefining telecommunication in the Philippines

• Main Authors: ZERRILLO, Philip C., JOSHI, Havovi, DULA, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2019
• Subjects: Telecommunications; Management of change; Disruption; Strategic Leadership; Organizational cultures; Consumer behavior; Communication Technology and New Media; Marketing; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/281; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH [PDF-Pic]/SMU-19-0031 [Globe Transformation]/SMU-19-0031 [Globe Transformation].pdf
• Institution: Singapore Management University

Globe Telecom, a leading telecommunications service provider in the Philippines, had a long history in the communications business. The company was incorporated in 1935 as an international wireless communications company connecting the Philippines to the rest of the world, and in 1994, it became the...