Developing an innovative retail concept to showcase the smart home of the future

• المؤلفون الرئيسيون: DA SILVA, Geoffrey, CHEAH, Sin Mei
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Retail; consumer electronics; smart home; connected home; Internet-of-Things; technology; marketing; Marketing; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/291; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0030%20%5BSmart%20Home%5D/SMU-19-0030%20%5BSmart%20Home%5D.pdf

In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business mod...