Developing an innovative retail concept to showcase the smart home of the future

Developing an innovative retail concept to showcase the smart home of the future

In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business mod...

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Bibliographic Details
Main Authors: DA SILVA, Geoffrey, CHEAH, Sin Mei
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2020
Subjects:
Retail
consumer electronics
smart home
connected home
Internet-of-Things
technology
marketing
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/295
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0030%20%5BSmart%20Home%5D/SMU-19-0030%20%5BSmart%20Home%5D.pdf
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Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/295
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0030%20%5BSmart%20Home%5D/SMU-19-0030%20%5BSmart%20Home%5D.pdf

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