Developing an innovative retail concept to showcase the smart home of the future

• Main Authors: DA SILVA, Geoffrey, CHEAH, Sin Mei
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2020
• 主題: Retail; consumer electronics; smart home; connected home; Internet-of-Things; technology; marketing; Marketing; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/cases_coll_all/291; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-19-BATCH%20%5BPDF-Pic%5D/SMU-19-0030%20%5BSmart%20Home%5D/SMU-19-0030%20%5BSmart%20Home%5D.pdf

In 2018, after nearly two decades of success in the highly competitive consumer electronics market of Singapore, Asian Home Electronics (AHE) Limited was once again searching for new frontiers to break through for its retail business. Having evolved from the traditional brick-and-mortar business mod...