Anu at Tech-edu (A)
This three-part case study is about Anu, a young Singaporean MBA graduate. Part A begins with Anu’s story when she relocates to start work at her dream job at Tech-edu in Denmark. Soon after, she picks up cues that make her suspect that things are not quite right at the company. Tech-edu’s founder a...
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| Main Authors: | , |
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2020
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| Online Access: | https://ink.library.smu.edu.sg/cases_coll_all/300 https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0007%20%5BAnu%20at%20Tech-edu%5D/SMU-20-0007A%20%5BAnu%20at%20Tech-edu%5D.pdf Alternative URL: https://cmp.smu.edu.sg/case/4366 |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | This three-part case study is about Anu, a young Singaporean MBA graduate. Part A begins with Anu’s story when she relocates to start work at her dream job at Tech-edu in Denmark. Soon after, she picks up cues that make her suspect that things are not quite right at the company. Tech-edu’s founder and CEO, Sofia Vilkner, was an old and dear school friend, and the state-of-the-art learning platform that the firm was developing had appeared very promising with investors already putting in funds amounting to US$3 million. However, Anu is hearing rumours from the other team members and investors that the firm does not deliver what it promises. While she continues to have faith in the start-up and its CEO, she is beginning to have some doubts. Are there red flags she is missing out on? What should she do? |
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