United we thrive: How The Guardian Media Group returned to the black

• Main Authors: DE MEYER, Arnoud, LIM, Thomas
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Adaptive innovation; Newspaper publishing; Content management; Advertising management; Marketing channels; Turnaround strategies; Change agents; Business model innovation; Advertising and Promotion Management; Business Administration, Management, and Operations; Public Relations and Advertising; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/313; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0016%20%5BThe%20Guardian%5D/SMU-20-0016%20%5BThe%20Guardian%5D.pdf
• Institution: Singapore Management University

Almost three-and-a-half years after a turnaround strategy for the UK-based loss-making Guardian Media Group (GMG) was launched, it had finally managed to stem its losses. Key to the successful turnaround was a culture of openness, which was exemplified by how it allowed its partners to reuse its onl...