Century galaxy group: The price of compassion

• المؤلفون الرئيسيون: CHIU, Tzu-Kuan, LIANG, Hao, WANG, Jialun
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2020
• الموضوعات: Social investments; social return on investment; venture capital; corporate social responsibility; empathy; healthcare; Finance; Finance and Financial Management
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/318; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0023%20%5BCentury%20Galaxy%5D/SMU-20-0023%20%5BCentury%20Galaxy%5D.pdf

The case describes what happened in December 2019 when Guo Meiling, the chairwoman of Beijing Century Galaxy Group, needed to decide whether she should invest in the RMB 50 million (US$7.1 million) deal of Yisheng Health. Yisheng Health consisted of two O2O platforms, Yisheng At-home and Yisheng Car...