Shining a ray of hope through COVID-19

• Main Authors: GOH, Kenneth, ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2021
• Subjects: pivots; managing people; crowdfunding; fund raising; COVID-19; pandemics; Asian Studies; Nonprofit Administration and Management
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/325; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0037%20%5BRay%20of%20Hope%5D/SMU-20-0037%20%5BRay%20of%20Hope%5D.pdf?CT=1614660807306&OR=ItemsView
• Institution: Singapore Management University

This case is set in November 2020. Despite COVID-19, Ray of Hope (ROH), a crowdfunding charity in Singapore had grown crowdfunded donations for their clients (individuals requiring financial assistance) six-fold from S$500,000 (US$400,000) in 2019 to S$3 million (US$2.2 million) in the period April...