Visa: Adapting to a world of fintechs

• Main Authors: TULI, Kapil R., MITTAL, Sheetal, BONCIMINO, Christopher
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2020
• Subjects: Credit cards; Financial technology; Digital transfer services; Innovation focused strategy; Disruptive technologies; Collaborative innovation; Radical innovation; Finance and Financial Management; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/329; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-20-BATCH%20%5BPDF-Pic%5D/SMU-20-0031%20%5BVisa%20Fintech%5D/SMU-20-0031%20%5BVisa%20Fintech%5D.pdf?CT=1607507271613&OR=ItemsView
• Institution: Singapore Management University

This case describes Visa Inc’s (Visa) challenges in light of the growing influence of financial technology companies (fintech) in the payments space. In 2018, Visa had firmly established its leadership in the industry with its ubiquitous network of merchants, customers, and financial institutions in...