Zenxin Organic: From brick & mortar to digital retail

• المؤلفون الرئيسيون: LUI, Patricia, BHATTACHARYA, Lipika
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: ecommerce; digital marketing strategy; online retail; digital retail; website strategy; social media; Google My Business; E-Commerce; Marketing
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/cases_coll_all/343; https://cmp.smu.edu.sg/case/4826
• المؤسسة: Singapore Management University

Zenxin Agri-Organic Pte Ltd is an established brand of organically-grown vegetables and fruits in Singapore and Malaysia. It has been a trusted organic source of organically-grown fresh produce since 2001. Its farms in Malaysia and Thailand produce fresh tropic crops for the customers. It offers mor...