NIO: Battling Tesla with Battery as a Service

NIO: Battling Tesla with Battery as a Service

Chinese electric vehicle (EV) company NIO had launched Battery as a Service (BaaS), in a competitive bid to reduce vehicle price and make its products more attractive to its consumers. By 2021, almost 40% of its consumer base had switched to using BaaS, and NIO had plans to expand its BaaS services...

Full description

Saved in:
Bibliographic Details
Main Authors: BHATTACHARYA, Shantanu, BHATTACHARYA, Lipika
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2021
Subjects:
Everything as a Service
Business Model
Competitive Strategy
Circular Economy
Sustainability
Marketing
Technology and Innovation
Online Access:https://ink.library.smu.edu.sg/cases_coll_all/386
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0033%20%5BNIO%5D/SMU-21-0033%20%5BNIO%5D.pdf?CT=1639474129279&OR=ItemsView
Tags: Add Tag
No Tags, Be the first to tag this record!
Institution: Singapore Management University
Language: English

Internet

https://ink.library.smu.edu.sg/cases_coll_all/386
https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-21-BATCH%20%5BPDF-Pic%5D/SMU-21-0033%20%5BNIO%5D/SMU-21-0033%20%5BNIO%5D.pdf?CT=1639474129279&OR=ItemsView

Similar Items