CRAMA, P., BHATTACHARYA, L., & LIM, C. P. (2021). Suu Balm: From lead user innovation to rapid growth. Institutional Knowledge at Singapore Management University.
Chicago Style CitationCRAMA, Pascale, Lipika BHATTACHARYA, and Chon Phung LIM. Suu Balm: From Lead User Innovation to Rapid Growth. Institutional Knowledge at Singapore Management University, 2021.
MLA CitationCRAMA, Pascale, Lipika BHATTACHARYA, and Chon Phung LIM. Suu Balm: From Lead User Innovation to Rapid Growth. Institutional Knowledge at Singapore Management University, 2021.
Warning: These citations may not always be 100% accurate.