Strategy and implementation for the workplace of the Future: The Raffles Quay Asset Management Commercial real estate story

• Main Authors: SPECULAND, Robin, MAKANY, Tamas, ANG, Jovina
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: strategy execution; vision statements; strategy map; leading change; collaboration and teams; digital transformation; Real Estate; Strategic Management Policy
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/425; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0020%20%5BRQAM%5D/SMU-22-0020%20%5BRQAM%5D.pdf?CT=1668740789080&OR=ItemsView
• Institution: Singapore Management University

This case study is set in June 2022, two and a half years since Raffles Quay Asset Management (RQAM) had rolled out its new vision in preparation for positioning itself for the workplace of the future. RQAM had been established in 2001 to manage and market the commercial properties developed by Asia...