Amara Hotels & Resorts, Singapore: Building competitive advantage through sustainability and CSR initiatives

• Main Authors: RAMASWAMI, Seshan, TAN, Josephine, LIM, Thomas
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Environmental Sustainability; Accommodations; Competitive Advantage; Company Reputation; Family Businesses; Brand Positioning; Business Administration, Management, and Operations; Marketing
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/427; https://smu.sharepoint.com/sites/admin/CMP/cases/SMU-22-BATCH%20%5BPDF-Pic%5D/SMU-22-0014%20%5BAmara%20Hotels%20&%20Resorts%5D/SMU-22-0014%20%5BAmara%20Hotels%20&%20Resorts%5D.pdf?CT=1663234627527&OR=ItemsView
• Institution: Singapore Management University

Amara Hotels & Resorts is a family-managed public-listed company running three business hotels, one each in Singapore, Shanghai and Bangkok, in addition to a resort on the island of Sentosa off the southern coast of Singapore. The company is led by Albert Teo, the son of the hotel chain founder....