Transforming Blue Bird: Indonesia’s top mobility provider’s push for sustainable growth and digitalisation in the post-COVID era

• Main Authors: KUSNADI, Yuanto, Lim, Wee-Kiat
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: business models; competitive advantage; Digital Transformation; Environmental sustainability; corporate social responsibility; Business Model Canvas; Accounting; Asian Studies; Growth and Development
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/470; https://cmp.smu.edu.sg/case/5916
• Institution: Singapore Management University

Set in 2023, this case describes the digitalisation and sustainability journey of Blue Bird, an Indonesia-based taxi business established in 1965. By 2014, when the company was publicly listed, it had become the country’s largest taxi provider. In 2023, it had expanded its business to include car re...