Singapore’s National Council Against Drug Abuse: Bringing across the message that “every high ends in a low

• Main Authors: LOH, Tracy, LIM, Thomas
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: Persuasion; Social Advocacy Organizations; Advertising Industry; Public Relations Industry; Social and Global Issues; Health and Wellness; Business and Corporate Communications; Communication Technology and New Media
• Online Access: https://ink.library.smu.edu.sg/cases_coll_all/502; https://cmp-shop.smu.edu.sg/products/singapore-s-national-council-against-drug-abuse-bringing-across-the-message-that-every-high-ends-in-a-low?variant=42075091730474
• Institution: Singapore Management University

In April 2024, Tan Chong Huat had just taken over as the new Chairman of Singapore’s National Council Against Drug Abuse (NCADA), and he had found the domestic and global trends sobering. Not only was there a growing trend of youths abusing drugs before the age of 18, the intense lobbying by drug pr...