Crisis and emergency risk communication and emotional appeals in COVID-19 public health messaging: Quantitative content analysis

• Main Authors: Ho, Shirley S., CHUAH, Agnes S. F., ROSENTHAL, Sonny, KIM, Hye Kyung, Soh, Shannon S. H.
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2024
• Subjects: COVID-19; Crisis and emergency risk communication; CERC; Emotional appeal; Content analysis; Public health; Facebook; Social media; Singapore; Asian Studies; Health Communication; Social Media
• Online Access: https://ink.library.smu.edu.sg/cis_research/239
• Institution: Singapore Management University

Background: Although COVID-19 is no longer a global health emergency, it remains pervasive in Singapore, a city-state situated in Southeast Asia, with periodic waves of infection. In addition to disease management, strong communication strategies are critical in the government’s response to the pand...