Motivations to seek science videos on YouTube: Free-choice learning in a connected society

• Main Author: ROSENTHAL, Sonny
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: YouTube; science videos; public engagement; free-choice learning; planned behavior; uses and gratifications; Science and Mathematics Education; Social Media
• Online Access: https://ink.library.smu.edu.sg/cis_research/282; https://ink.library.smu.edu.sg/context/cis_research/article/1281/viewcontent/Motivations__ScienceVideos_YouTube_av.pdf
• Institution: Singapore Management University

Do individuals use video sharing sites in their free time to learn about science, and if so, why? This study takes a preliminary look at individual differences that motivate online science video seeking. Among 273 Singapore Internet users who participated in an online survey, most reported using You...