The role of comparison sites and image features in consumer search
Comparison sites are widely used by consumers. Theory assumes that consumers visit these sites to discover new alternatives, raising questions about the role of the initial consideration set (alternatives considered at the start of search) when comparison sites are available. Will consumers ignore t...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/343 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1350&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |