The impact of digitalization on international expansion: A study on market entry strategy based on the Integration-Responsiveness Framework
Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to c...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2021
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| Online Access: | https://ink.library.smu.edu.sg/etd_coll/372 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1370&context=etd_coll |
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| Institution: | Singapore Management University |
| Language: | English |
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