The impact of digitalization on international expansion: A study on market entry strategy based on the Integration-Responsiveness Framework

• المؤلف الرئيسي: TAN, Thian Kiang
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2021
• الموضوعات: internationalization; digitalization; innovation; entrepreneurship; marketing; Entrepreneurial and Small Business Operations; Strategic Management Policy; Technology and Innovation
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/etd_coll/372; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1370&context=etd_coll
• المؤسسة: Singapore Management University

Digitalization has accelerated the growth and creation of new business models. There are more unicorn companies (a non-public company valued at more than US$1B) in the last 10 years than the decades before it. The use of digital technologies presents new opportunities for digitally active firms to c...