Exploring a suitable youth football training model for China: From the perspective of customer engagement

• Main Author: ZHENG, Nanyan
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2022
• Subjects: Youth Football Training; Convenience; Fun; Empathy; Customer Engagement; Asian Studies; Business Administration, Management, and Operations; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/etd_coll/469; https://ink.library.smu.edu.sg/context/etd_coll/article/1467/viewcontent/GPBA_AY2017_CKGSB_SMU_DBA_Zheng_Nanyan.pdf
• Institution: Singapore Management University

As a major sport country, China’s football is facing tricky problems of insufficient reserve players and football culture alienation. Improving the quality of youth football training not only can supplement a large number of reserve players, but also shape a sound football culture, which is a good a...