Customer value, product repositioning and supply chain strategy: A case of supply chain design for LANSEA corporation

• Main Author: ZHANG, Lei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2023
• Subjects: Supply Chain Strategy; Supply Chain Network Design; Customer Value; Mathematical Model; Business Administration, Management, and Operations; Operations and Supply Chain Management
• Online Access: https://ink.library.smu.edu.sg/etd_coll/484; https://ink.library.smu.edu.sg/context/etd_coll/article/1482/viewcontent/GPBA_AY2017_DBA_Zhang_Lei.pdf
• Institution: Singapore Management University

With continuous development of Chinese economy, the incomes of Chinese citizens are constantly increasing, leading to dramatical changes of consumer demand patterns, especially in household electric appliances. The analysis of income and household wealth shows that the proportion of the middle-class...