Profiling social media users with selective self-disclosure behavior

• Main Author: GONG, Wei
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2016
• Subjects: Adoption dynamics; graphical models; brand factors; social network; diffusion; recommendation systems; Databases and Information Systems; Social Media
• Online Access: https://ink.library.smu.edu.sg/etd_coll_all/1; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1006&context=etd_coll_all
• Institution: Singapore Management University

Social media has become a popular platform for millions of users to share activities and thoughts. Many applications are now tapping on social media to disseminate information (e.g., news), to promote products (e.g., advertisements), to manage customer relationship (e.g., customer feedback), and to...