When pursuing multiple goals, people prioritize the minimally acceptable level over the aspiration level

• Main Author: LEE, Huey Woon
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2017
• Subjects: multiple goals; goal prioritization; goal levels; motivation; self-regulation; Applied Behavior Analysis; Psychology
• Online Access: https://ink.library.smu.edu.sg/etd_coll_all/9; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1011&context=etd_coll_all
• Institution: Singapore Management University

When pursuing multiple goals over time, the amount of time (i.e., resources) available affects which goal is pursued: people prioritize (i.e., spend time on) the goal furthest from the aspiration level when there is plenty of time available to attain the aspiration level on the multiple goals but sw...