How technology Is reshaping financial services: Essays on consumer behavior in card, channel and cryptocurrency services

• 主要作者: GENG, Dan
• 格式: text
• 語言: English
• 出版: Institutional Knowledge at Singapore Management University 2017
• 主題: Consumer behavior; Financial services; Branch network; Credit card promotion; Crypto-currency; Econometric modeling; Digital Communications and Networking; OS and Networks; Technology and Innovation
• 在線閱讀: https://ink.library.smu.edu.sg/etd_coll_all/21; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1033&context=etd_coll_all

The financial services sector has seen dramatic technological innovations in the last several years associated with the “fintech revolution.” Major changes have taken place in channel management, credit card rewards marketing, cryptocurren-cy, and wealth management, and have influenced consumers’ ba...