Customer Satisfaction Index of Singapore 2011: Q1 Results

• Main Author: Institute of Service Excellence, SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2011
• Subjects: Customer satisfaction; Singapore; industry; service excellence; Asian Studies; Hospitality Administration and Management; Sales and Merchandising
• Online Access: https://ink.library.smu.edu.sg/ises_research/41; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1008&context=ises_research
• Institution: Singapore Management University

The Customer Satisfaction Index of Singapore (CSISG), currently in its fifth year of measurement, is an indicator of the quality of goods and services produced in the Singapore economy. CSISG complements production-based measures such as Gross Domestic Product (GDP) by providing an assessment from the buyers’ point of view. Both types of measures are necessary as economic growth hinges not only on producing more, but producing better products and services.