Passion made practical

Passion made practical

Declan Ee of Castlery breaks down the importance of localising brand expansion and the difficulties of scaling customer service.

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Bibliographic Details
Main Author:	EE, Declan
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2018
Subjects:	furnitures innovation Singapore Australia Asian Studies Business Administration, Management, and Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ises_research/54 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1049&context=ises_research
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Institution:	Singapore Management University
Language:	English

Description
Summary:	Declan Ee of Castlery breaks down the importance of localising brand expansion and the difficulties of scaling customer service.