How to design for your customers

Selma Bamadhaj and Nur Rulhuda of Lully Selb school us in the importance of personalised service and turning customers into friends.

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Bibliographic Details
Main Authors: BAMADHAJ, Selma, RULHUDA, Nur
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2017
Subjects:
Online Access:https://ink.library.smu.edu.sg/ises_research/57
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1064&context=ises_research
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Institution: Singapore Management University
Language: English