Invasion of the Charitable Kind
Are sustained philanthropic contributions over a long-term period more attractive than a one-off donation? It may seem so at first. However, continuous funding calls for non-profit organisations to enter into a high-involvement relationship with donors. “It is as important for the donors to learn an...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2009
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/13 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1012&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
| Summary: | Are sustained philanthropic contributions over a long-term period more attractive than a one-off donation? It may seem so at first. However, continuous funding calls for non-profit organisations to enter into a high-involvement relationship with donors. “It is as important for the donors to learn and understand the non-profit sector and social issues, as it is for them to give and volunteer,” explained Ruth Jones, executive director of SVP International. |
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