Invasion of the Charitable Kind

• المؤلف الرئيسي: Knowledge@SMU
• التنسيق: text
• اللغة: English
• منشور في: Institutional Knowledge at Singapore Management University 2009
• الموضوعات: Business
• الوصول للمادة أونلاين: https://ink.library.smu.edu.sg/ksmu/13; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1012&context=ksmu
• المؤسسة: Singapore Management University

Are sustained philanthropic contributions over a long-term period more attractive than a one-off donation? It may seem so at first. However, continuous funding calls for non-profit organisations to enter into a high-involvement relationship with donors. “It is as important for the donors to learn an...