Going Organic in Singapore: Kemena Enterprise Ltd and the UOB-SMU Entrepreneurship Alliance

• Main Author: Knowledge@SMU
• Format: text
• Language: English
• Published: Institutional Knowledge at Singapore Management University 2007
• Subjects: Business; Entrepreneurial and Small Business Operations; Technology and Innovation
• Online Access: https://ink.library.smu.edu.sg/ksmu/157; https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1156&context=ksmu
• Institution: Singapore Management University

According to British business research company Organic Monitor, the market across Asia for organic food is set to hit US$1 billion this year. Singapore, too, has been swept up in this organic wave. Last year, the country’s share of the Asian organic food market reached US$40 million. Kemena, a two-year-old company which supplies a range of health products in Singapore, has become the first to introduce organic infant formula into the Singapore market. The company was recently involved with the United Overseas Bank (UOB)-SMU Entrepreneurship Alliance which provides funding for small and medium-sized enterprises to hire student consultants. Knowledge@SMU interviewed students who worked on a project with Kemena through the UOB-SMU Alliance. --------------------------------------------------------------------------------