The Power of Social Media: Only the Tip of the Iceberg?

Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2007
Subjects:	Business Entrepreneurial and Small Business Operations Technology and Innovation
Online Access:	https://ink.library.smu.edu.sg/ksmu/180 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1179&context=ksmu
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Institution:	Singapore Management University
Language:	English

id	sg-smu-ink.ksmu-1179
record_format	dspace
spelling	sg-smu-ink.ksmu-11792018-07-06T03:52:39Z The Power of Social Media: Only the Tip of the Iceberg? Knowledge@SMU Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses. 2007-10-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/180 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1179&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Entrepreneurial and Small Business Operations Technology and Innovation
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Entrepreneurial and Small Business Operations Technology and Innovation
spellingShingle	Business Entrepreneurial and Small Business Operations Technology and Innovation Knowledge@SMU The Power of Social Media: Only the Tip of the Iceberg?
description	Social media is redefining the way people and companies around the world communicate with one another by dissolving geographical and cultural boundaries. Akanksha Goel, newly appointed Editor-in-Chief of Stuff Singapore -- a gadgets and technology lifestyle publication launched in the UK five years ago -- is a final-year marketing and corporate communication student at Singapore Management University. Goel talked to Knowledge@SMU about how social media compels us to rethink culture, and why companies should take advantage of these new channels to grow their businesses.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	The Power of Social Media: Only the Tip of the Iceberg?
title_short	The Power of Social Media: Only the Tip of the Iceberg?
title_full	The Power of Social Media: Only the Tip of the Iceberg?
title_fullStr	The Power of Social Media: Only the Tip of the Iceberg?
title_full_unstemmed	The Power of Social Media: Only the Tip of the Iceberg?
title_sort	power of social media: only the tip of the iceberg?
publisher	Institutional Knowledge at Singapore Management University
publishDate	2007
url	https://ink.library.smu.edu.sg/ksmu/180 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1179&context=ksmu
_version_	1681132822736142336

The Power of Social Media: Only the Tip of the Iceberg?

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