International Ad Agencies Early Players in the Globalisation Game

Long before globalisation became a buzzword, large international advertising agencies had already gone down that road starting in the 1990s by aggressively expanded their domestic and international networks. According to Singapore Management University corporate communications professor Mark Chong,...

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Main Author:	Knowledge@SMU
Format:	text
Language:	English
Published:	Institutional Knowledge at Singapore Management University 2008
Subjects:	Business Marketing
Online Access:	https://ink.library.smu.edu.sg/ksmu/306 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1305&context=ksmu
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Institution:	Singapore Management University
Language:	English

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spelling	sg-smu-ink.ksmu-13052018-07-09T03:53:21Z International Ad Agencies Early Players in the Globalisation Game Knowledge@SMU Long before globalisation became a buzzword, large international advertising agencies had already gone down that road starting in the 1990s by aggressively expanded their domestic and international networks. According to Singapore Management University corporate communications professor Mark Chong, the preference of clients to streamline and integrate their brand communications across countries spurred communication agencies to gain a foothold in the international market under umbrella holding companies rather than individually. 2008-02-01T08:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/306 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1305&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution	Singapore Management University
building	SMU Libraries
country	Singapore
collection	InK@SMU
language	English
topic	Business Marketing
spellingShingle	Business Marketing Knowledge@SMU International Ad Agencies Early Players in the Globalisation Game
description	Long before globalisation became a buzzword, large international advertising agencies had already gone down that road starting in the 1990s by aggressively expanded their domestic and international networks. According to Singapore Management University corporate communications professor Mark Chong, the preference of clients to streamline and integrate their brand communications across countries spurred communication agencies to gain a foothold in the international market under umbrella holding companies rather than individually.
format	text
author	Knowledge@SMU
author_facet	Knowledge@SMU
author_sort	Knowledge@SMU
title	International Ad Agencies Early Players in the Globalisation Game
title_short	International Ad Agencies Early Players in the Globalisation Game
title_full	International Ad Agencies Early Players in the Globalisation Game
title_fullStr	International Ad Agencies Early Players in the Globalisation Game
title_full_unstemmed	International Ad Agencies Early Players in the Globalisation Game
title_sort	international ad agencies early players in the globalisation game
publisher	Institutional Knowledge at Singapore Management University
publishDate	2008
url	https://ink.library.smu.edu.sg/ksmu/306 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1305&context=ksmu
_version_	1681132843902697472

International Ad Agencies Early Players in the Globalisation Game

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