The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book

Bernd Schmitt, professor of international business at Columbia Business School in New York, is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia’s Center on Global Brand Leadership, has published six books on the subject, three of them co-autho...

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Main Author: Knowledge@SMU
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Language:English
Published: Institutional Knowledge at Singapore Management University 2007
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Online Access:https://ink.library.smu.edu.sg/ksmu/321
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1320&context=ksmu
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spelling sg-smu-ink.ksmu-13202018-07-09T04:02:34Z The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book Knowledge@SMU Bernd Schmitt, professor of international business at Columbia Business School in New York, is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia’s Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in 16 languages. While on a visit to Singapore in June, Schmitt provided Knowledge@SMU with a sneak preview of his new book, Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, to be published in December. 2007-07-01T07:00:00Z text application/pdf https://ink.library.smu.edu.sg/ksmu/321 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1320&context=ksmu http://creativecommons.org/licenses/by-nc-nd/4.0/ Knowledge@SMU eng Institutional Knowledge at Singapore Management University Business Marketing
institution Singapore Management University
building SMU Libraries
country Singapore
collection InK@SMU
language English
topic Business
Marketing
spellingShingle Business
Marketing
Knowledge@SMU
The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
description Bernd Schmitt, professor of international business at Columbia Business School in New York, is a driving force behind the concept of customer experiential marketing. Schmitt, who also directs Columbia’s Center on Global Brand Leadership, has published six books on the subject, three of them co-authored, with translations in 16 languages. While on a visit to Singapore in June, Schmitt provided Knowledge@SMU with a sneak preview of his new book, Big Think Strategy: How to Leverage Bold Ideas and Leave Small Thinking Behind, to be published in December.
format text
author Knowledge@SMU
author_facet Knowledge@SMU
author_sort Knowledge@SMU
title The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
title_short The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
title_full The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
title_fullStr The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
title_full_unstemmed The 'Big Think Strategy' for Creativity and Innovation: Bernd Schmitt's New Book
title_sort 'big think strategy' for creativity and innovation: bernd schmitt's new book
publisher Institutional Knowledge at Singapore Management University
publishDate 2007
url https://ink.library.smu.edu.sg/ksmu/321
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1320&context=ksmu
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