Advertisements in Your Office Building: A Look at Focus Media's Business Model
Focus Media is the darling of investors. The company, which has placed LCD advertising screens in office buildings and other venues in some 50 cities around China, has been expanding throughout the country at a feverish rate, causing ad revenues to soar and setting share prices on a steady upward tr...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2007
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| Subjects: | |
| Online Access: | https://ink.library.smu.edu.sg/ksmu/353 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1352&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |
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