Changing business practices in a world of emerging economic giants

It can sometimes seem as if there is an overemphasis on Asia's two economic powerhouses. But while few people would dispute these manufacturing capitals' knack for delivering good value for money, very little attention has been given to the countries' capacity to innovate and market....

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Bibliographic Details
Main Author: Knowledge@SMU
Format: text
Language:English
Published: Institutional Knowledge at Singapore Management University 2010
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Online Access:https://ink.library.smu.edu.sg/ksmu/359
https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1358&context=ksmu
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Institution: Singapore Management University
Language: English
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Summary:It can sometimes seem as if there is an overemphasis on Asia's two economic powerhouses. But while few people would dispute these manufacturing capitals' knack for delivering good value for money, very little attention has been given to the countries' capacity to innovate and market. Today, blueprints and concepts are often seen as domain of those 'advanced economies', whilst 'emerging economies' are habitually discounted as engines of production. Such notions are quickly being displaced as businesses and consumers of China and India exert their influence on the rest of the world.