Managing social media: An exercise in managing organisations
Managing corporate reputation used to be an exercise in managing information flow and building relationships with the media power brokers. But in the world of social media, where just about anybody has the power and ability to produce and publish instantaneously, the very idea of controlling informa...
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| Format: | text |
| Language: | English |
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Institutional Knowledge at Singapore Management University
2010
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| Online Access: | https://ink.library.smu.edu.sg/ksmu/371 https://ink.library.smu.edu.sg/cgi/viewcontent.cgi?article=1370&context=ksmu |
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| Institution: | Singapore Management University |
| Language: | English |